TRE Designs
TRE Designs is a family-owned business offering creative services catered to die-cut crafters. The digital files they create and sell can be used with any die-cut machine. Their designs are always uplifting and positive and guarantee to bring joy to all crafters. This project involved the creation of a new branding package including logo, pattern, typography, colorways, packaging, and more.
01
New Logo
The logo represents the family roots and values of the company. The botanical stem being connected to the wordmark of the logo is another depiction of the grounded roots of the family owned-company, but the stem can be used on its own as well. The logo has a modern, fun, uplifting tone which truly speaks to the brand.
02
Logo Variations
The icon for TRE Designs is a botanical stem, again representing the family roots of the business. The icon can be used in smaller areas that the full logo may not work.
03
Color
The official brand colors were chosen from the root and leave colors of a tree. The brand focuses on the family roots in the business, and therefore the roots of a tree were the perfect photo inspiration for color.
04
Typography
The typography used for the TRE Designs brand offers a premium aesthetic with a lot of contrast and high legibility. The type is professional with its serif body text font, and fun and creative with its header text which includes curved letterforms.
05
Pattern
The official brand pattern for TRE Designs incorporates the brands botanical logomark, again enhancing the brands family roots. The pattern can be used on packaging, social media designs, print material, etc. to create consistency amongst the brand.
