Love Notes
Love Notes is a conceptual business that sells stationary items and gifts specifically for Valentines Day. They needed a new logo, card designs, and packaging designs for their chocolate.
01
New Logo
The logo developed included customization to the E and the S, turning the bottom portion of the negative space into a heart shape. The icon created is a duplication of the e and S negative space design.
02
Logo Variations
The variations include 3 additional logos, including a secondary logo, icon, and submark.
03
Color
The colors were chosen from lifestyle images of couples, date nights, and of course - Valentines Day. The colors are muted instead of vibrant to give a premium feel to the brand. The colors also stand out against competitors as most competitors have bright reds and pinks.
04
Typography
The chosen typography continues with the premium touch, while remaining legible and providing emphasis to text whenever needed.
05
Pattern
The pattern includes the icon of the brand, a paint brush stroke, and a love letter stationary piece. There are also hearts throughout representing love and simultaneously filling the white space.
